Hloov – The Namesake for Change

Hloov, a pioneer in human-centric AI for the built environment, chose its name from an ancient Southeast Asian language Hmong. The founders chose this meaningful name to encapsulate their mission, vision, and values for the future. Read more to know about the origin, context, and backstory.

December 29, 2022
Team Hloov

The need to embrace change, evolve, and transform to Create a Better Tomorrow!

Selecting the right name for an organization can be daunting; it is even more challenging if you are looking for a name that reflects your brand, purpose, mission, vision and values. With the founding of Hloov, we wanted a meaningful name that deeply resonated with our mission and Ikigai.

Additionally, being inspired by the “Theory of Evolution,” we wanted our name to symbolize the need to embrace change, evolve, and transform to create a better tomorrow. This pursuit inspired us to find something simple and exceptional – “Hloov.” The term “Hloov” (/hluːv/) may seem like an unusual choice for a company, but it has a meaningful origin and purpose.

Origin of The Term Hloov

The term “Hloov” originates from the Southeast Asian language, Hmong, spoken by an ethnic group in the region. In Hmong, the word “Hloov” means “Change” and symbolizes the process of transformation or renewal in both literal and figurative senses; for many, this word stands as an emblem of hope, resilience, and strength.

Why Choose Hloov as a Name

The name “Hloov” is more than just a word for us #Hloovers – it encapsulates our mission, vision, and values for the future. We chose this name because of its meaningful origin and positive connotations regarding the change, innovation, and sustainability. As a company, we strive to make data science more accessible and applicable to real-world problems to drive meaningful change.

“Hloov’s Mission is to empower Built Environment people with data science to minimize waste and achieve People, Planet, and Prosperity goals.”

Data science is the key to unlocking the potential of our built environment and ushering in an era of sustainable practices. By leveraging advanced technologies such as artificial intelligence, machine learning, and predictive analytics, we are confident we can help create a more resilient built environment that is better prepared for environmental changes.

“Hloov’s Vision is to help create a world with an equitable balance between the Built Environment’s needs and Finite Natural Resources.”

At Hloov, we strive to empower decision-makers and stakeholders with the human-centric and AI-driven decision intelligence needed to take informed actions for minimizing waste and achieving goals.

“We are conscious stewards of our planet, and having “change” in our name is an inspiration and powerful reminder to all of us - that change is possible by empowering each other and embracing it.” –  Suhail Arfath, Founder & CEO, Hloov.

Choosing this meaningful name will help us build a strong brand identity and reputation as we strive toward our mission and Ikigai. We are proud to be part of the movement toward a better tomorrow. That is why we chose “Hloov”: to embody our mission of driving positive change through data science.

We invite you to join us in creating a more sustainable and equitable future. So, let’s Embrace Hloov together for the people, planet, and prosperity for all!

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